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BLUE JEANS Blue jeans are probably the single most representative article of American clothing. They were originally invented by tailor Jacob Davis, who together with dry-goods salesman Levi Strauss patented the idea in 1873 as durable clothing for miners. Blue jeans (also known as dungarees) spread among workers of all kinds in the late 19th and early 20th centuries, especially among cowboys, farmers, loggers, and railroad workers. During the 1950s, actors Marlon Brando and James Dean made blue jeans fashionable by wearing them in movies, and jeans became part of the image of teenage rebelliousness. This fashion statement exploded in the 1960s and 1970s as Levi's became a fundamental part of the youth culture focused on civil rights and antiwar protests. By the late 1970s, almost everyone in the United States wore blue jeans, and youths around the world sought them. As designers began to create more sophisticated styles of blue jeans and to adjust their fit, jeans began to express the American emphasis on informality and the importance of subtlety of detail. By highlighting the right label and achieving the right look, blue jeans, despite their worker origins, ironically embodied the status consciousness of American fashion and the eagerness to approximate the latest fad. Blue jeans were one of the most important garments of the 1960s and 1970s for both women and men. In 1971 Levi Strauss & Co., the firm that invented denim blue jeans in 1873, received the Coty Fashion Critics' Award, the highest award of the American fashion industry. What began as work clothing for laborers became the symbol of the youth culture and, in effect, the uniform of nonconformity. Soon the rise of so-called designer blue jeans meant that Levi's and Wrangler had to compete with jeans by fashion notables such as Calvin Klein, Fiorucci, and Gloria Vanderbilt. It is not always easy to tell the difference between basic clothing and fashionable clothing. Especially today, fashion designers often use inexpensive and functional items of clothing as inspiration. Blue jeans, for instance, originated as functional work clothing for miners and farmers. Yet today, even people who dress in jeans, T-shirts, and sports clothes may be influenced by fashion. One year, fashionable jeans may have narrow legs; the next year the legs may be baggy.

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Referat Blue jeans

Blue jeans

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